Starting with Nathanael’s experience building a website for Heritage Action, the hosts explore why storytelling, not listing features, is key to selling technology successfully.

Roadmap

The Dragon: Online Political Activism 1:40
— Break —
Be Like Yoda, Not Luke 11:20
Listener Question: Profanity 18:45

 

Recommendations

The Presentation Secrets of Steve Jobs by Carmine Gallo
The Presentation Secrets of Steve Jobs is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs’s performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets[.]”